SEO Agency in Dubai

SEO Agency In Dubai

Nekxon offers the best SEO services in United Arab Emirates. As the best SEO consultants in UAE, it is our pleasure to serve clients offering them the top search engine position for targeted keywords.

  • Search: What people do when they want to find an answer to a question or a product or service that meets their needs.
  • Search engine: A site (like Google or Bing) where a person can perform said search.
  • Search engine optimization: What you do to get said search engine to connect said search with your site.

Google is just one search engine of many. There’s Bing. Directory search engines. Even Instagram is a search engine. But capturing 92% of the market share, the terms “Google” and “search engine” are synonymous for the intents and purposes of this post.

Benefits & importance of SEO

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People are searching for any manner of things both loosely and directly related to your business. These are all opportunities to connect with these people, answer their questions, solve their problems, and become a trusted resource for them.

  • More website traffic: When your site is optimized for search engines, it gets more traffic which equates to increased brand awareness, as well as…
  • More customers: To get your site optimized, it has to target keywords—the terms your ideal customers/visitors are searching—meaning you’ll get more relevant traffic.
  • Better reputation: Ranking higher on Google builds instant credibility for your business. If Google trusts you, then people trust you.
  • Higher ROI: You put money into your website, and into the marketing campaigns that lead back to your website pages. A top-performing site improves the fruits of those campaigns, making your investment worth it.

Types of SEO

Google and other search engines take several factors into account when ranking content, and as such SEO has many facets. The core three types of SEO are on-page, off-page, and technical SEO:

  • On-page SEO: Optimizing the quality and structure of the content on a page. Content quality, keywords, and HTML tags are the key players for on-page SEO.
  • Off-page SEO: Getting other sites, and other pages on your site to link to the page you are trying to optimize. Backlinks, internal linking, and reputation are your off-page MVPs.
  • Technical SEO: Improving your site’s overall performance on search engines. Site security (SSL certificates), UX, and structure are key here.

The above three types of SEO are used for websites and blogs, but they also apply to three subtypes of SEO:

While all three subtypes require all three core types of SEO, they do vary in how heavily they rely on each core type.